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CLAVE Law Journal Social Media Branding Kit

Project type

Social Media Branding Kit

Date

2020

Location

San Juan, PR

The CLAVE Law Journal Social Media Branding Kit is a comprehensive collection of visually captivating assets designed to enhance the online presence of a distinguished law journal in Puerto Rico. This package includes a striking cover photo and a professional profile picture, both of which encapsulate the essence and prestige of the journal.

Additionally, the kit features engaging "Meet the Team" graphics, offering a personal touch to the journal's digital persona by spotlighting the individuals behind its esteemed editorial board and contributors. These graphics not only establish a sense of trust and familiarity but also showcase the expertise and diversity within the journal's team.

Furthermore, the package incorporates a poster inviting aspiring legal scholars and practitioners to participate in the journal's activities. The poster is thoughtfully designed to capture attention, conveying the journal's commitment to fostering intellectual discourse and providing a platform for legal minds to share their insights.

Overall, the CLAVE Law Journal Social Media Branding Kit is a dynamic and cohesive set of assets that not only elevates the journal's visual identity but also reinforces its standing as a leading forum for legal scholarship and discourse. Each element is meticulously crafted to engage, inform, and inspire both current and prospective members of the legal community.

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The project revision was created using Photoshop and both designs included the journal’s logo and some type. While revisiting this design, the main adjustments made were changing the typeface from a sans-serif type to a cursive type, to denote more maturity and professionalism. The colors chosen for this project were inspired by the journal’s main logo and were used throughout both designs. Through my design process, I studied other law journals’ social media pages and they mostly followed similar design choices such as a minimalistic layout and color palette. However, my finished work deviated slightly from what is typically seen in these types of social media pages. This project was not submitted in a previous course, so I did not receive peer feedback from it, but I was able to make some design changes such as the typeface and the size of the logo to improve visibility. While creating this design, I followed the given directions by the client and was able to present a professional design that was used on the journal’s social media page.

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